Articles

Take a look at some of Derek Williams's inspriring articles on customer service and business.

The sushi effect. How a supermarket loses a customer

I didn't intend to change to another supermarket.

For the last 18 years my family has used the same supermarket.

How my bank tried to keep me as a customer

In short, my bank made bit of a mess of opening a new business account for me. And I waited for about 6 weeks before I eventually received a paying in book and cheque book.

It can be difficult to balance the dream of giving great service with the commercial realities of running a business

This is an e-mail I received from a business owner. This is what he had to say:

Can people understand your terms and conditions?

This is a longish article but if customer relationships are important to you than it is definitely worth studying.

Why hasn't customer service improved despite the profusion of databases and technology?

Databases and technology are tools that we can use in our businesses.

Top 10 questions about customer service and business

What questions should you be asking about your customer service and business?

10 Ways To Dazzle Customers

A list of simple and effective things you can do to ensure you stand out from the rest and makesure customers remember you!

What really makes the difference between a GREAT business and an ordinary business?

Every once in a while I come across a business that doesn't just stand out visibly but is truly outstanding in every sense.

Leadership and customer service - is there a link?

It's your first day in a new job.

7 simple steps to help you resolve complaints and delight your customers

Find out how you can WOW! your customers when dealing with complaints.